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Making your voice heard
An engaging mobile survey app for a leading market research firm
22 July 2022 | Noor Khan
Key Challenges
Our client wanted to reach the younger audience on their preferred device to gain valuable opinions and insights into the demographic.Key Details
Service
Software Development
Technology
Phonegap, SQL Lite, Web API, Cordova, (iOS and Android)
Industry
Market Research
Sector
Entertainment
Key results
- Engaging mobile app with strong brand presence
- Reaching new target audiences
- Gamification to increase engagement
A fast-paced market research company
Making voices heard for over 25 years
Our client are one of the fastest-growing, global online market research panels with over 8 million panellists across the globe. They reward respondents who participate in market research surveys and they use survey and poll responses to track and collate engagement on a variety of different topics such as movies, TV viewing, music and products being bought and used.
Expanding reach through a mobile presence
Reaching the younger generations
Our client’s creative services had only been available on desktop devices and they were not benefitting from the growing mobile technology industry. The shift in respondent behaviour over mobile phone use began to impact their response rates, especially among young adults where they noticed a significant drop off in registered user activity. Our client needed a robust, agile mobile solution to uplift engagement with surveys and mini polls as they are crucial to the sustained growth of their business.
An innovative, user-friendly mobile app with a strong brand presence
Entertaining and easy-going user experience
Our client came to us to find an innovative solution allowing respondents to access their accounts through mobile devices. Ardent provided a valuable solution with a mobile experience allowing respondents to complete surveys and mini polls instantly via a mobile app. The company brand features a series of cartoon characters that were incorporated into the design to keep in line with our client’s creative brand, making the app more entertaining. The app allowed respondents to update their profiles, complete mini polls and surveys, view results and claim their rewards. We created visually remarkable and clearly laid out dashboards that made it easier for respondents to see activities.
Increasing engagement and reaching new audiences
Generating insights to inform big brands
Ardent provided an engaging application giving members an attractive way to complete surveys and mini polls at any time of day. The innovative, creative gamification and rewards feature further incentivise them to complete as many surveys and mini polls as possible, generating a wealth of market insights for the end client. This enabled our client to gain valuable insights for some of the biggest brands such as BBC, ITV, M&S and more. Creating a mobile app meant engagement increased with the younger audience while preserving the excellent relationship they already had with their older members.
More on mobile app development and software development.
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